If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

What is B2B marketing automation? Marketing automation refers to the systems and automated processes that organizations use to facilitate various marketing activities. For B2B professionals, it's ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

If you’re in the B2B space, then you might already know how difficult it can be to find and acquire new customers. That’s because, depending which industry you’re in, the total number of potential ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

While the world might be taking some steps backward in terms of politics*, many marketers out there are eyeing seismic political shifts like Trump’s recent election with something approaching glee.

B2B is too often an afterthought in the marketing industry. Particularly in the media and in education, B2B still feels ‘tacked on’. Token efforts are made. We’ll give it a module at the end of the ...