The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B advertising and marketing, from ...

Samir Husni, Founder & Director, Magazine Media Center; Anne Marie O’Keefe, Chief Operating Officer, Mansueto Ventures; and John Colban, Technical Account Manager, Wordpress VIP Consumer expectations ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

The Spring'24 edition of 'VTEX Vision' highlights new and improved products and features across its enterprise commerce platform. This gives B2B and B2C businesses more ways to use AI and data, create ...

“Jesta’s Vision Suites streamline, automate and optimize countless business processes, but the beauty of our capabilities is that they’re composable meaning that they can be seamlessly combined and ...