Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Major Major, a full-service creative advertising agency, has officially opened its doors in Los Angeles. Staffed by veteran creatives and executives across filmed content and digital media, the ...

Shoppable TV is drawing industry attention as advertisers push for measurable outcomes and platforms explore ... Read More ...