In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.
Curious how creativity navigates tight deadlines and high expectations? A recent panel I moderated in Los Angeles, featuring Emily Bavaro from the Project Management Institute, Betsy Mraz from ...
Guiding a tech project from start to finish entails staying on top of seemingly endless details, decisions and data (and sometimes, detours). From making sure progress is achieved on time and on ...