Opinions expressed by Entrepreneur contributors are their own. I’ve been an entrepreneur since 1999. I worked in three startups earlier in my career. I cherish the extensive network of diverse ...

That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

All the referral program magic in the world won’t help if your customers don’t like your company enough to send their networks your way. That said, referral programs are not all created equally. For ...