In 2014, Apple generated almost $5,000 in sales per square foot of retail space in the United States, making it the leader among retailers when it comes to sales per square foot. The company forayed ...

The key to successful product development is to keep your efforts focused on the needs of consumers rather than the needs of companies. That was the insight shared by Art Middlebrooks, clinical ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The way we interact with our devices is dramatically changing. Instead of stroking screens, we are chatting with digital assistants. Instead of searching for information, we are seeking advice.

Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...