In the crazy world of e-commerce, pricing has a big potential to either make or break your business. The competitive market is changing rapidly, with new players entering the market and consumer ...

Pricing has become one of the most critical levers for increasing sales, protecting margins and staying relevant. Data-driven, adaptable strategies can turn pricing into a key driver of sustainable ...

Firms today operate in environments where managerial decisions are influenced not only by immediate market conditions but also by long‐term career concerns. The strategic interplay between maintaining ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Have you ever saved or left something in your online shopping cart and, days or weeks later, received a notification that the price of that item has changed? This is an example of dynamic pricing.