Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. Starting something new often brings a mix of excitement and ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

Landing that first client feels like a major milestone. The project details are ironed out, the scope is clear, and both parties are ready to move forward. But before any work begins, there's one ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. We’ve all encountered those moments where a financial ...

Launching a new business requires a strategic approach to attract your first clients. One effective method is to offer initial promotions that entice potential customers. Consider providing discounts ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...