Love them or loathe them, push notifications on smartphones are a thing. Developers use them to increase user engagement with their apps. By sending the user a notification, you can alert them to a ...

While billboards and television ads were once the height of advertising strategies, today, people spend the majority of their day on their devices, whether it’s their mobile, laptop, or ipad. For ...

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OneSignal, which makes it easy for developers to add personalized push notifications to their apps, has raised $2 million in seed funding from Rakuten Ventures, Y Combinator, and angel investors ...

For marketers, one of the hardest parts of the job is how fast things move. Customer preferences and behaviors are always changing, and the marketing tools and tactics that brands use to reach them ...