Next year will bring a huge lineup of 20+ new Apple products. And the unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching. ‘Apple Glasses’ will ...

Apple CEO Tim Cook sees a key difference between pretty good workers and brilliant ones: Top performers aren't content just being good at their jobs. They want to impact other people or the world ...

Apple has quietly undergone a major restructuring of its management team that has sparked speculation about the future of the world’s third most valuable company — but CEO Tim Cook isn’t going ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Since taking the helm as Apple's CEO in 2011, Tim Cook has led the company to historic levels of growth, shifting it from a product-driven pioneer to a multi-trillion-dollar conglomerate. Under Cook's ...

Apple’s chief executive has gone from winning President Trump’s praise to drawing his ire, deepening the company’s woes in a very bad year. By Tripp Mickle Reporting from San Francisco In the run-up ...