Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have disabled Unity’s ad monetization in their games. is a reporter who covers the business, ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...