Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

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Personal testing by one SEO professional suggests Google Search Console may miss many search queries. The experiments indicate potential gaps in reporting conversational queries. Results are based on ...

Google has added a “Discussion Forum” filter in Search Console’s Performance report. Publishers can now track impressions, clicks, and positions for forum-style content. The update applies to pages ...

Editor's take: The glitch illustrates the complexity of integrating generative AI systems with real-time search data. Scraping search results across public infrastructures raises both technical and ...

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new ...