In what seems like a total reversal of the usual paradigm, a VR researcher is showing the benefits of augmenting the virtual world with the real world. In ‘traditional’ augmented reality, we take a ...

Debunking the “Is VR Dead 2025” Myth The Persistent Question of VR’s Relevance. It feels like every year, someone asks if ...

Are you a print subscriber? Activate your account. By Luke Guillory - 20 min 59 sec ago By Ad Age and Creativity Staff - 30 min 36 sec ago By Garett Sloane - 46 min 39 sec ago By Simon Dumenco - 2 ...