Intelligent virtual store design is one of the fastest growing technology applications in the retail industry. It’s helping retailers deliver a compelling in-store experience that retains consumer ...

New Edith Cowan University (ECU) research suggests virtual reality (VR) may play a meaningful role in future mental-health support, and the design of the virtual space itself can make a surprising ...

A Long Island veterans home is using state-of-the-art virtual reality to help its residents fight PTSD with amazing simulated tours of outer space, animal sanctuaries and the northern lights.

Mixed reality promises shared digital spaces. But what if collaborators see different worlds? New research reveals how even small perceptual mismatches may reshape interaction.

Per Ola Kristensson has previously consulted for Meta. He receives funding from EPSRC and Google. Mark Zuckerberg’s vision for the metaverse was meant to reimagine how we interact with each other and ...