Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.

Sourcing one-of-a-kind archival pieces is Hollywood's newest tactic for showing off their wealth. But while most are interested in rare Chanel bags or red carpet gowns once worn by other iconic stars, ...

Tim Arzaga has been collecting hats since 2006. By his own admission, it’s a chore to take inventory. It's easy to see why. “At last count, I have over 1,000 hats. Of Padres alone, currently between ...

Mitchell, S.D. -- A Minnesota man could wear a different baseball cap every hour for nine years and not get through his collection. Volunteers have counted 82-thousand-792 of them. It's an unofficial ...

Peter Stoffer is keeping his word and selling off his massive collection of baseball hats for charity. The former New Democrat MP, defeated in last October's election, had one of the most colourful ...