How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

When thinking about what to include in your commercial, consider who you are as a business. Some still photography studios focus on senior or family portraits, while others focus on the advertising ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

AI took on ads for a generic beer commercial, a Lexus, and chicken-flavored Skittles. I pitched three AI-generated scripts to an advertising pro. They didn't quite meet his standards. It seems some ...

TikTok joins many social media platforms, including Meta and LinkedIn, which have adopted generative AI to make marketing easier for businesses. TikTok's new Script Generator tool uses AI to generate ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...