Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

Eye drops for presbyopia represent a major opportunity for patients, but their reception by eye care professionals since the approval of Vuity in 2021 has been lukewarm at best.

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...