Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The biggest names in tech are racing to make advertising easier, especially for small businesses and consumer goods companies ...

YouTube, owned by Alphabet (GOOG) (GOOGL), introduced a wide range of AI tools this week at its Made on YouTube event in New ...

Amazon has launched a new conversational AI assistant in its Creative Studio to help advertisers and sellers automate the ...

We speak to Ranil Boteju, chief data and analytics officer at Lloyds Banking Group, about how the bank sees agentic AI in ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

Google’s viral image-generation platform could mark the beginning of mass-scale enterprise AI adoption, say experts.

In this episode of Today in Tech, host Keith Shaw sits down with Alan Trefler, Founder and CEO of Pega, to discuss why so ...

YouTube is rolling out a slew of new AI tools to its millions of creators — which the video platform is positioning as ...

Learn about the new GPT-5 Codex enhancements like coding with dynamic reasoning, seamless tool integration, and smarter AI solutions ...

Vaibhav Dobriyal (‘Dobi’) describes himself as an entrepreneur, consultant, implementer, and business-value creator. He’s ...