From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

Indicator species are living organisms that tell us that something has changed or is going to change in their environment. They can be easily observed, and studying them is considered a cost-effective ...

The Super Bowl turns 60. It's not quite retirement age, but the biggest game of the NFL season has seen a thing or two since debuting in 1967. The first 59 matchups have seen the rise and fall of some ...

Another NFL season has come to a close, with the Seattle Seahawks hoisting the Lombardi Trophy after a dominant performance against the New England Patriots in Super Bowl 60. Fear not, we're already ...

The Super Bowl will be played Sunday, when the Seattle Seahawks take on the New England Patriots. The Patriots are looking for their NFL-leading seventh Super Bowl win, which would break a tie with ...

Sam Darnold’s journey to a Super Bowl has been a long and winding one. Darnold was the No. 3 overall pick of the 2018 NFL Draft out of USC by the New York Jets. He was the second quarterback taken ...

The Super Bowl is happening in Silicon Valley this Sunday, and the Patriots-Seahawks game at Levi’s Stadium is going to be packed with tech money. YouTube CEO Neal Mohan is expected to be there. Apple ...

While it wasn't a terribly exciting game, history was nonetheless made during the Seattle Seahawks' 29-13 win over the New England Patriots in Super Bowl LX. Seattle's dominant victory prevented New ...

Watch the full Pepsi Super Bowl LVI Halftime Show with performers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar featuring 50 Cent and Anderson .Paak. Watch Bad Bunny's full Apple Music ...

Fans arrive at the Fan Zone outside the Moscone Center for Super Bowl LX In San Francisco, California on February 3, 2026. Super Bowl LX takes place on February 8, 2026 between the New England ...

Revisit legendary Super Bowl ads from Google, Pepsi, Apple, Nike, McDonald's and more Zoey Lyttle is a Society & Culture Writer-Reporter at PEOPLE. She covers influencers and viral, trending content ...

The Vince Lombardi Trophy has found a new home after the Seattle Seahawks defeated the New England Patriots in Super Bowl 60. With the season now officially in the books, sportsbooks and prediction ...