NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

Welcome to Nexxen's Fourth Quarter Earnings Call. [Operator Instructions] This call is being recorded, and a replay of today's call will be made available on Nexxen's Investor Relations website. I ...

Nexxen International (NASDAQ:NEXN) executives told investors they met updated full-year 2025 guidance and are seeing “strong ...

Expanded into AI-resilient growth channels through enhanced mobile in-app capabilities and the release of Nexxen’s industry-first programmatic Smart TV home screen ad activation solution, which is now ...

Expanded into AI-resilient growth channels through enhanced mobile in-app capabilities and the release of Nexxen's industry-first programmatic Smart TV home screen ad activation solution, which is now ...

Digital audio is the shining star as iHeartMedia looks to offset a non-political year and trim operating costs.

Seventy-five percent of marketers expect budgets to grow, while 84 percent reported improved marketing performance ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Political campaigns can activate ZIP-code-level cross-format targeting within 24 hours, with access to premium supply and values-based voter segments via an industry-first partnership with Givsly.

Abstract: In the era of E-Business Technology, digital advertising has emerged as the primary revenue model for news media, significantly driven by programmatic advertising. This research develops a ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...